Wow, I've suspected that before, but didn't know it had a name. I like the comment by kellistanley... "Our fiction should and must be limited to our novels and stories." Amen!
Using an alias name to promote your story and to blast a good review is shameless!
(sock puppets, BeeJay?)
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"Do you ever get the feeling that nothing right is ever going to happen to us again?" - Kid Curry